Detroit restaurant gift certificate

Business Editors

DETROIT and FORT WORTH, Texas--(BUSINESS WIRE)--March 13, 2000

Little Caesars(R) has signed an agreement with Venture Encoding to be its complete gift certificate provider and streamline the printing, shipping, fulfillment and tracking of gift certificates into one easy process.

Venture's production service provides printing and distribution of Little Caesars gift certificates. Most importantly, Venture provides detailed performance reports, which accurately track certificate funds, distribution, sales and usage, aiding in key marketing initiatives.

"We selected Venture to manage our gift certificate program because they are able to centralize our gift certificate printing, shipping, fulfillment and reporting functions into one convenient and efficient process," said Linda Jaworski, senior vice president of marketing for Little Caesars Enterprises, Inc. "Because Little Caesars gift certificate program is available to company-owned and franchised locations throughout the U.S., it is crucial to have simplicity and centralization in the management of the gift certificate process."

GIFT-TRAC(SM) utilizes the latest technology to print gift certificates, allowing Venture to manage special requests or last minute changes to orders on the turn of a dime. The system is backed by Venture's 30-year heritage and electronic printing expertise with financial documents, billing statements, encoded coupon payment books and gift certificates.

Little Caesars is the latest quality service restaurant to adopt GIFT-TRAC. In 1999 Venture managed more than 25 million gift certificates for an assortment of retail clients including restaurant hospitality, clothing, theater and specialty chains.

"We are pleased to have the opportunity to manage these critical aspects of Little Caesars gift certificate program. Our goal is to work with their management to provide the information which will help them increase sales and control costs," said Mark Spaulding, vice president of Venture Marketing Solutions, a division of Venture. "GIFT-TRAC's unique ability to consolidate information provides valuable sales and marketing data on certificate activity -- information which is not available with traditional gift certificate programs."

Little Caesars is an international pizza chain with locations on five continents.

Venture Marketing Solutions is the marketing strategy and servicing arm of Venture Encoding Service. A Fort Worth, Texas, family-owned and operated business, Venture Encoding Service leads the field of information presentment and outsourced electronic printing with its rich heritage, industry expertise, employee dedication and customer satisfaction. The creator of the industry's latest metamorphosis, Venture has developed an umbrella of online customer care products designed to exceed its clients customer service needs through technologically-superior information access, presentment and printing. Through excellence in its field, Venture has leveraged its strengths and is focusing their cutting-edge technology in additional markets such as retail, telecommunications and travel/hospitality. For more information, visit the Venture Web site at www.venture-encoding.com.