Computer media players

Whether its computer games, MP3 files, Web access, DVD movies, or compact discs, the Max machine can handle it

Similar to the all-in-one printer, fax and scanner unit, Multimedia Network Computer, a Toronto-based company, is applying the same principle to the television set.

Called Max, this unit contains a DVD player, CD-ROM drive for music and computer games, and it will enable the user to surf the Web -- all for $1,099.

The strategy behind Max relies on consumer upgrade patterns, According to Krystyna Roberts, vice-president of marketing for Multimedia Network Computer, consumers are currently in the midst of upgrading their VCRs to DVD players and 40 per cent of homes in Canada still do not own a PC.

"There are a lot of people making the switch from VCRs to DVD players and with Max they get a DVD player and a home computer for less than if they purchase them individually," Roberts said at the Comdex Canada show in Toronto.

Multimedia Network Computer has signed an agreement with Cantrex Group Inc., a retail marketing services company that supplies storefronts with furniture and appliances as well as computers and electronics. Cantrex has more than 13,000 retail outlets across Canada in its network.

Roberts said traditional computer electronic storefronts, such as Future Shop, would be in the mix when the product is officially released sometime in October.

Max is a 15.8-pound console with the same footprint as a VCR. It uses standard PC ports and video outlets. Max is HDTV-ready and has two separate interfaces for adults and children.

Parents can screen out certain Web sites they don't want their children to view, said Roberts.

In addition, Max has an optional Web cam accessory to enable users to capture electronic photos.

One thing Max can't do yet is play Nintendo, Sega and Sony PlayStation games.

The unit, however, is a functioning PC, Roberts said. It can store files, send and receive e-mail and faxes and contains an ATI graphics card.

"The TV today has really become the focal point of the house. Did you know that the average household in North America has 2.5 TVs," she said.

In the works for Max is a handheld remote control. Currently, Max is available with just a keyboard, although a joystick or steering wheel device can be used with the unit.

A CD burner is also a possibility for a future release of Max as well as DVD-RW drive.

The company is also planning to partner with a major ISP soon, said Patrick Magnien, executive vice-president of Multimedia Network Computer.

He added all of these potential add-ons still need to be prototyped, therefore, they are nine-12 months away from release. Max originated in France.