Computer repair los angeles

Ranked by 2000 L.A. County revenues

THE PACESETTER

PC MALL INC.

PC Mall Inc. continues to be the most successful computer reseller in Southern California The company reported a 16 percent increase in revenues in L.A. County last year, going from $610 million in 1999 to $706 million.

El Segundo-based Wareforce Inc. finished a distant second with $135 million in revenues last year, up 23 percent from $110 million in 1999.

"(PC Mall's) success doesn't surprise me," said Marcia Mazria, senior vice president of marketing at Wareforce. "They market differently than we do. They are more of a business-to-consumer company, while we're business-to-business, including state and local government, corporations and education."

PC Mall resells computer hardware and software products from the likes of IBM, Compaq, Toshiba, Apple and Cisco, plus office supplies and equipment. The products are sold via the Internet, telemarketing and catalogs.

Company divisions include PCMall.com and PC Mall Business Solutions. In its first year, the company published seven catalog editions with a total circulation of 11.1 million copies. Today, catalog circulation has increased to more than 21 million copies.

In 1995, the company moved its distribution center from Torrance to Memphis, Tenn., because officials wanted to be closer to the Federal Express hub there.

EXECUTIVE SUMMARY

ALL the companies on the list of computer resellers sell computer equipment, but that's just one of many things they do. Many offer systems integration, Web design, training support and maintenance, plus other computer-related services that can be as simple as a software upgrade or as complex as an entire accounting system.

This year's top company, PC Mall Inc., offers more than 60,000 products from more than 1,000 name-brand manufacturers. PC Mall is a subsidiary of IdeaMall Inc., formerly known as Creative Computers Inc.

The still-robust economy throughout the first half of 2000 helped all but three of the top 15 companies on this year's list to show gains in revenues. In fact, their combined revenues were 16 percent higher in 2000 than in 1999.

Among the newcomers on this year's list was 3 Point Digital LLC. Based in Burbank, the company is a high-end videotape production provider for editing, special effects; animation, audio production and multimedia content creation clients.