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Delta Air Lines and Coca-Cola launch flight discount promotion



AIRLINE INDUSTRY INFORMATION-(C)1997-2002 M2 COMMUNICATIONS LTD

A joint Christmas holiday season promotion has been unveiled by Delta Air Lines and Coca-Cola Co.


Under the promotion, buyers of the soft drink maker's products in the United States will receive a discount on Delta Air Lines flights.

The two companies will offer USD25 off round-trip coach airline tickets in exchange for buying two 12-packs of specially marked Coca-Cola products. The discount is valid for travel on Delta Air Lines flights between 7 January and 15 June 2003.

Consumers must be members of the Delta SkyMiles frequent flyer programme to participate.

In addition, instant prizes will be available on 4m Coca-Cola fountain cups sold at convenience stores and fast-food restaurants.

((Comments on this story may be sent to aii.feedback@m2.com))
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