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NEW LISTS

Investor Resources This list identifies 76,422 unpaid subscribers who've expressed interest in personal finance and business investment news. They registered online to receive free subscriptions to the Wall Street Online Investor. This newsletter provides online links to major publications, such as Forbes, The Economist, The Wall Street Journal and The New York Times, as well as investment clubs.

Selections: Job title, number of employees, presidents, vice presidents, phone number, fax number, gender, SIC codes

Price: $115/M

Contact: Market Touch List Management, 609-844-7560

Selling Power E-Newsletter

Selling Power e-newsletter subscribers is an opt-in e-mail file. It offers the names of 85,000 sales executives who registered at www.sellingpower.com to request a free online newsletter subscription. Separate newsletters are offered for sales training, customer relationship management, incentive programs, motivation, sales meetings and presentations. Each newsletter topic is available as a selection. Selectable news letter recipients include sales executives, regional sales managers, national division sales managers, vice presidents, advertising services directors, presidents and CEOs. About 54% of newsletter recipients also subscribe to Selling Power magazine.

Selections: Job titles, newsletter topics

Price: $350/M

Contact: VentureDirect Worldwide Inc., XactMail Network division, 212-655-5231

Hartford-York

Hartford-York's catalog list names 11,800 last-12-month buyers. It identifies men and women who spent about $65 on a hat or cap purchase. The catalog offers products from hat makers such as Stetson, Borsalino, Shady and Bailey. The average age of buyers is 55 and their annual income is above $75,000. Some 57% are men. The sole source for the file is direct mail.

Selections: Dollar amount of purchase, e-mail address

Price: $115/M (last 12-month buyers)

Contact: Mokrynski & Associates Inc., 201-487-8181

EPS Buyers

Educators Publishing Service's customer list identifies 38,061 last-12-month and 66,446 last-24-month buyers. About 80% are women. EPS' workbooks supplement regular school textbooks for students from kindergarten through high school. They're intended for children with learning difficulties. Buyers are parents, teachers and tutors. The average sale to schools is $120; orders delivered to home addresses are typically around $30. The file was generated by direct mail and the Internet.

Selections: Home, school, gender, state/SCF/ZIP

Price: $95/M

Contact: D-J Associates Inc., 203-431-8777

Stock Superstars Report

There are 6,599 paid subscribers on the American Association of Individual Investors' Stock Superstars Report list. The average unit of sale runs from $149 to $249. Subscribers receive a monthly newsletter featuring stock performance histories and commentaries. They also get weekly telephone or e-mail advisories on individual stocks, and have exclusive access to the Stocksuperstars.com Web site, which offers news, charts, archives and risk-management tools.

Selections: State/SCF/ZIP

Price: $295/M

Contact: Marketing Services International Inc., 847-637-1805

The Vitaminbin.com

More than 12,000 health-conscious shoppers are identified on The Vitaminbin.com list. These postal addresses are 100% Internet-generated. The company offers more than 2,000 kinds of vitamins and health supplements at discount prices. Buyers spend an average of $60 for vitamins, antioxidants, growth hormones, books and videos. About 90% paid with major bank cards.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Country Marketing Ltd., 315-895-7737

ISO 9000 Certified Companies

The ISO 9000 certified companies list names 40,145. The International Standards Organization is responsible for establishing technology guidelines to make products compatible worldwide. ISO standards are technical agreements used as the basis for quality control and government regulations. The file identifies quality-management professionals - environmental and corporate managers, consultants, trainers and auditors - who have obtained ISO 9000 or ISO 140001 certifications. ISO 9000 standards pertain to quality control; ISO 140001 standards are concerned with environmental management. Names are generated from surveys and subscriptions. Telephone numbers are available on this postal file.

Selections: State/SCF/ZIP

Price: $150/M (postal) $200/M (telemarketing)

Contact: L.I.S.T. Inc., 516-358-5478

Thaddeus Computing Files

Thaddeus Computing is releasing two Internet-generated lists: HP Palmtop Paper Online, a postal file; and UsedHandhelds.com, an e-mail file. Palmtop offers 37,721 subscriber names and will be updated quarterly. Recipients include Webmasters, mobile computing professionals and developers. They read Palmtop Paper Online for repair, warranty, sales and upgrade information. UsedHandhelds.com identifies 15,097 Web site visitors who share similar interests.

Selections: State/SCF/ZIP

Price $170/M

Contact: Worldata, 800-331-8102

Homespun Teddy Bears and More

Those named here bought teddy bears, teddy bear furniture and clothing. The catalog offers other plush toys as well. The universe is nearly 20,000 names. The average sale is $59. Buyers responded to a catalog mailing.

Selections: Last three- and six-month hotlines, telephone number, gender, state/SCF/ZIP

Price: $110/M

Contact: Byrum & Fleming, 415-457-1700

Tailgate Magazine

Tailgate is a bimonthly magazine for truck lovers. Almost all of these 7,915 active subscribers are men, average age 30 with household income of just under $49,000 a year. They responded to a direct mail piece and spent $24.94 for a subscription. There are 9,331 expires available.

Selections: Last one-, three- and six-month hotlines, expires, state/SCF/ZIP

Price: $95/M (actives); $75/M (expires)

Contact: MKTG Services, 215-968-5020

Lazer Vac Buyers

A total of 144,466 buyers of cordless vacuums are identified on the As-Seen-on-TV Lazer Vac Buyers list. Direct response TV generated about 80% of the names. Phone numbers are available for 140,995 records. Space advertising and Web site orders each account for about 10% of the names. Fifty-five percent of those listed are women. Their average age is 30; average income is $35,000. Between 25% and 30% bought more than one product via DRTV. A typical sale runs $60. The file is updated monthly.

Selections: Last-three-month hotline, credit card type, state/SCF/ZIP/ZIP+4

Price: $85/M (postal); $175 (telemarketing)

Contact: Adrea Rubin Management Inc., 646-487-3780

DRTV/Radio Lists

The ATL Healthy Living and H&M direct marketing buyers postal/telemarketing lists are 100% DRTV and radio response files. ATL offers the names of 15,195 last-six-month buyers, as well as last three- and one-month hotline buyers. ATL buyers spent an average of $100 for health-related products. The H&M file identifies 224,815 last-six-month buyers plus last three- and one-month hotline buyers. H&M customers spent an average of $80 on weight-loss and dietary supplements. About 90% paid with credit cards and the rest consented to electronic funds transfers. About 70% are women, most 35 to 60 years old.

Selections: E-mail, gender, state/SCF/ZIP

Price: $100/M

Contact: Bulls Eye Marketing Group, 201-538-1504

Guru Publishing

A total of 101,049 last-24-month buyers and inquirers are available on Guru Publishing's list. This is a postal file of outdoors enthusiasts. Large segments of bicyclists, boaters, fishermen and hunters are available. There also are segments identifying persons with ecological sensitivity, interest in camping, hiking and firearms safety. About 75% of those listed are men. They're typically 25 to 45 years old. The list includes buyers of books, videos and newsletters; and attendees of courses and seminars related to adventure travel and tours. The source is primarily direct mail and some space advertising.

Selections: Canadian, last three- and six-month hotlines, gender, state/SCF/ZIP

Price: $110/M (base)

Contact: Hart & Benjamin, 888-227-4528

American Indian Museum

The Smithsonian National Museum of the American Indian file offers 29,105 last-12-month members and donors. There's also a 35,074-name last-24-month file. Those listed come from all over the United States. They receive a quarterly magazine and discounts to Smithsonian museum shops. Members who join at the $35 level also get a newsletter.

Selections: Last-24-month donors/members

Price: $90/M; $85/M (fundraising rate); $75/M (catalog rate)

Contact: Millard Group Inc., 603-924-9262

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