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NEW LISTS

Nature's Way Canada Inc.

There are 57,706 last-12-month buyers with Canadian addresses on the Nature's Way Canada Inc. list. Forty-three percent are women, typically 55 to 70 years old. Customers purchased either a food supplement made from apple cider vinegar or books. Two titles were sold, "The Vinegar Book" and "The Garlic Book." About 22% of buyers joined an automatic order club to receive supplement refills. The average order for supplement buyers is $59.95. Book buyers spent an average $29.95. The sources are 80% direct mail and 20% space advertising.

Selections: Recency, province, gender

Price: $100/M

Contact: Rubin Response Management Services Inc., 847-619-9800

Pet Products, Vitamins and More

The Rich List Co. is offering lists naming buyers of pet products, vitamins and home furnishings. Direct mail is the source for all three files. Separate multibuyer files are offered, and phone numbers are available for an additional $20/M. The Adorned Pampered Pet Owners list identifies 51,853 last-12-month buyers. These people spent an average of $250 on products for their cats, dogs or birds. Alphabet of Health lists 122,592 last-12-month buyers. About 60% are women who bought vitamins; an average purchase was $125. There are 142,208 last-90-day buyers on the Home Furnishing of Everyone's Castle catalog list. About half of the total home furnishings universe of 288,216 are multibuyers.

Selections: Homeowner, income, age, gender, presence of children, state/SCF/ZIP

Price: $75/M to $105/M

Contact: The Rich List Co., 212-737-8917

Society of American Small Business

The Society of American Small Business membership roster consists of 160,612 active members. About 60% are men. Members are interested in marketing, management, taxes, government relations and retirement planning. Memberships cost an average of $75 and include a newsletter. All members are listed at their business address.

Selections: Phone, sales volume, job title, state/SCF/ZIP

Price: $110/M

Contact: Response Media Products Inc., 770-220-5068

Firearms Buyers

The Leading Firearms Manufacturer buyers list offers 92,193 names and a last-six-month hotline. Customers purchased rifles for their own use or for another family member. Buyers' interests include hunting, shooting competitions and collecting vintage rifles. The file's sole source is returned warranty cards. Men account for 86% of the file, but gender can't be selected. The average unit of sale is $500. No telemarketing is allowed.

Selections: State/SCF/ZIP

Price: $80/M

Contact: Chilcutt Direct Marketing, 405-478-7245

Making Money on eBay

Mal Dunn Associates Inc. manages the Secrets to Making Money on eBay postal list. The file consists of 85,926 last-12-month book buyers interested in sourcing products from manufacturers and wholesalers. Buyers also sought information on how to shop wisely at flea markets and garage sales to find products to resell at higher prices. Transactions ranged from $29.95 to $69.95 and were paid for with credit cards. The sole source is direct e-mail. Phone numbers are available for 35,862 records, as is a last-six-month buyers hotline.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Mal Dunn Associates Inc., 845-278-1342

Worldwide Country Tours

The travel affiliate of Reiman Publications chose Direct Media Inc. to manage its Worldwide Country Tours catalog inquirers file. Some 73,500 last-12-month inquirers' names can be rented. Respondents requested a 124-page catalog of 51 travel tours and itineraries. The catalog offers tours ranging in price from $1,500 to $3,000 in North America, Latin America, Europe and the South Pacific. The sources were direct mail, telephone and the Internet. Those listed generally are age 45 or older.

Selections: Source, hotline, age, gender, income, state/SCF/ZIP

Price: $70/M

Contact: Direct Media Inc., 203-532-2522

Business Property Owners

The recently compiled Business and Corporate Owners of Property list contains 7.8 million records. It names individuals and corporations. The file was assembled from county mortgage records.

Selections: Lender omit, mortgage amount, due date, adjustable/fixed, interest rate, finance company, lenders, state/SCF/ZIP

Price: $120/M

Contact: List Process Management Inc., 212-517-8550

Casino Vacations

This file of 940,000 casino holiday-makers was developed from survey data. List manager ICOM identified consumers who traveled to casinos for vacations through its Shopper's Voice poll. The list offers 286,000 confirmed e-mail addresses. ICOM's Target-Source database is used for survey mailings, making it possible to provide more than 250 lifestyle selections.

Selections: Recency, age, income, credit, ethnicity, household composition, gender, occupation, marital status, lifestyle, religion

Price: $70/M

Contact: ICOM Information & Communications Inc., 800-603-4555

GameSpot.com

The names of GameSpot.com Web site subscribers from CNET are available for rent. Postal and e-mail addresses are on this list identifying more than 250,000 membership subscribers who paid about $25 for access to certain restricted Web site features. GameSpot.com offers reviews, previews and news about video and computer games. A GameSpot survey indicated that within six months 93% of those listed plan to purchase software, 73% intend to buy a personal computer, 46% believe they'll buy a cell phone or pager and 37% will buy a DVD player. About 62% either own a Sony PlayStation or plan to buy one. About 95% of subscribers are men, average age 27, with typical annual income of $64,100.

Selections: Age, gender, home/business address, income, state/SCF/ZIP

Price: $135/M (postal) $200/M (e-mail)

Contact: Worldata, 800-331-8102

Home Decor Database

Pratt Direct merged and deduped three magazine subscription files to create the 51,300-name Home Decor database. There are phone numbers for 48,000 records. Vance Publishing Corp. is the BPA-audited source. The list manager believes the database is more practical than the separate, smaller files for marketing list rentals. Those files are Accessory Merchandising (21,000 subscribers), Furniture Style (25,000) and Residential Lighting (11,000). Each publication targets a different segment of the home design and furnishings market.

Selections: Business type, title, state/SCF/ZIP

Price: $100/M (postal) $115 (telemarketing)

Contact: Pratt Direct, 847-412-1548

ACCOUNT ACTIVITY

Nevada Magazine

Nevada Magazine no longer handles list rentals in-house. The official tourism and travel publication of Nevada has appointed MKTG Services as list manager. The file of 52,000 last-12-month subscribers includes separately available segments of 27,000 travel agencies and 25,000 consumers. The magazine spotlights the history, culture and tourist activities in the Silver State. About 76% of subscribers live outside Nevada. A typical subscriber is married, attended college, owns a home and uses rental cars when vacationing.

Selections: Multibuyers, children's age range, fundraising contributors by category, adult's age, estimated income, homeowner/renter

Price: $90/M

Contact: MKTG Services, 800-677-7959

Bass Pro Shops

Bass Pro Shops' catalog buyers list is once again being managed by Chilcutt Direct Marketing. This is a file of 824,518 last-12-month customers at home address. Several buyers and inquirers hotlines are available. Bass Pro Shops sells products for hunting, fishing, camping and water sports. About 87% of customers are men, average age 40, who earn about $40,000 a year. A typical order runs $100. The sources for the file are direct mail and space ads.

Selections: Dollar amount spent, product, hotlines, gender, multibuyers, state/SCF/ZIP

Price: $91/M

Contact: Chilcutt Direct Marketing, 405-478-7245

Interior & Architecture Design Group

TMA List Brokerage & Management now oversees the Interior & Architecture Design Group list. It offers the names of 57,570 decorators and designers responsible for renovating residential and commercial interiors. They purchase carpeting, upholstery, drapery, lighting, appliances, and kitchen and bathroom fixtures. The source is teleservices.

Selections: Phone number, job title, state/SCF/ZIP

Price: $100/M (postal) $125/M (telemarketing)

Contact: TMA List Brokerage & Management, 703-547-4943

U.K. Affluent Households

Estee Marketing Group Inc. was appointed by Florida-based Direct Market Link to manage the U.K. Affluent Households list. This 74,157-name file previously had been managed in-house. Direct Market Link compiles public records of stockholders throughout the United Kingdom.

Selections: Job title, telephone number, geographic, gender, e-mail address

Price: $125/M

Contact: Estee Marketing Group Inc., 914-235-7080

UGIS/Small Business Alliance